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Social media marketing in a small business: a case study a thesis submitted to the faculty of purdue university by sarah lynne cox in partial fulfillment of the. Social media marketing paper (2) 1 ferguson 1 matt ferguson professor ric 5-10-09 research paper the new marketing frontier over the last 20 years, there have been advances in marketing. An exploration of social media as an increasing component of advertising, business utilization of the medium and the pros and cons of this marketing transition.
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